About The Project
Client Introduction:
Fastclip is an AI tool developed focused on saving time to content creators wanting to turn their long-form videos into shareable clips.
It empowers creators to automatically generate engaging short-form content from their long-form videos, perfect for platforms like YouTube, TikTok, and Instagram.
Challenge:
Fastclip, despite offering a valuable solution for busy creators, lacked a consistent social media presence to reach its target audience. They needed a strategy to build brand awareness, generate leads, and increase website traffic – particularly on the professional platform, LinkedIn.
Start of this collaboration:
April 2024
Social media platforms:
Solution:
We partnered with Fastclip to develop a LinkedIn strategy focused on:
- Content Creation: We crafted compelling copy and designed eye-catching static images for regular posts, polls, and engaging videos for their demos.
- Demo-Style Videos: To showcase Fastclip's capabilities in action, we created short "demo" style videos highlighting new features and updates.
- Problem-Focused Approach: Our core strategy centered on addressing a major pain point for Fastclip's target audience - the lack of time to create captivating short-form content.
Results (Month 1):
Within the first month of collaboration, Uzumibi Agency's strategic approach yielded impressive results on Fastclip's LinkedIn page:
- Increased Followers: A significant increase in Fastclip's follower base, demonstrating growing brand awareness and community engagement.
- Boosted Impressions: Impressions, which represent the number of times Fastclip's content appeared on LinkedIn feeds, saw a substantial rise, amplifying their reach.
- Engaged Unique Visitors: A notable rise in unique visitors to the Fastclip's LinkedIn page, result of the strategy implemented (including employer branding).
Let's go technical:
- Follower Growth: 116,7% increase in followers in the first month.
- Impression Growth: 404,2% increase in impressions, expanding brand reach.
- Unique visitors: 57,3% increase in unique visitors to Fastclip's LinkedIn page.
The next steps with Fastclip include:
- Landing page copy revamped
- Bring more consistency to their presence
- More content for the next couple of months
- Adapt communication to be more on top of current events
- Reinforce best employer branding practices
We are currently in a long partnership with fastclip so we will be updating this case study/portfolio every 3 months.
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