About The Project
Client Introduction:
Equivalenza Centro Comercial VIDA Ovar is a fragrance store offering a wide range of high-quality, customizable perfumes and beauty products. They provide a unique shopping experience for fragrance enthusiasts in Ovar, Portugal. They are a franchised business, which is to say, they are a small, local business.
Challenge:
Equivalenza Ovar, like many small businesses, lacked a strong online presence, especially at the start of its journey as a business. They had no Google My Business profile, which meant potential customers couldn't easily find them online or learn important details like store hours and contact information.
Additionally, the store lacked the knowledge and expertise to leverage the platform effectively.
Solution:
We partnered with Equivalenza Ovar to help them establish a strong online presence through Google My Business optimization. Here's what we did:
- Created a Google My Business Profile: We set up a comprehensive Google My Business profile for Equivalenza Ovar, ensuring accurate and up-to-date information like store address, phone number, website (if available), and business category.
- Optimized Photos: We captured high-quality photos showcasing the store's ambiance, product range, and friendly staff. We ensured the photos were properly sized and optimized for Google My Business.
- Detailed Business Description: We crafted a compelling description highlighting Equivalenza Ovar's unique selling points, product offerings, and customer service philosophy.
- Training and Education: We provided Equivalenza Ovar with a comprehensive training session on managing their Google My Business profile (including a step-by-step video tutorial to help their team learning everything there is about it). This empowered them to update information, respond to reviews, and engage with customers online without our help, making them self-suffient online!
- Review Generation Strategy: We devised a strategy to encourage customer reviews on Google My Business, making the best use of QR codes at the cash register. This involved prompting satisfied customers to leave positive reviews after their shopping experience.
Results:
Since implementing our Google My Business optimization strategy, Equivalenza Ovar has seen significant improvements in their online presence:
- Increased Visibility: Their store listing now appears prominently in local Google searches for fragrances and beauty products in Ovar.
- Improved Engagement: Customers can easily find key information, photos, and reviews, leading to a more informed buying decision.
- Enhanced Credibility: Positive customer reviews build trust and attract new customers.
- Empowered Local Marketing: Equivalenza Ovar can now leverage Google My Business to promote special offers, highlight new products, and directly connect with local customers.
Client Quote:
"Thank you Uzumibi Agency and V for helping me with the setup - and listening to my constant questions about it! I would recommend their work. If you're looking for efficiency they deliver on it. Better yet, they were surprisingly fast and present throughout, which I was not used to with other agencies." - Cristina Costa, Equivalenza shopping VIDA Ovar
Is your small business struggling to be seen online? Let us help you take control of your online presence with Google My Business optimization. Contact us today for a free consultation!
